Our Creative Connection

Our Creative Connection is a wonderful project that works with youths, often from deprived areas, to document their lives and everyday environments. Photography is used as a way of expressing creativity and communicating without words.

It was important for the branding on this project to be modern, uplifting and attractive to Gen Z and older. I used a camera shutter as an initial starting point for the logo graphic with two ‘C’s intertwining around it.