Snapple - Waitrose

I created and developed this range of everyday greetings cards for the British high street store; Waitrose. The brief was to created vibrant, modern and easy-pick-up cards.

As well as creating all the illustrations and typography, I developed the brand and name ‘Snapple’ to give a boutique feel even when shopping in a bigger store like Waitrose.

There were over 20 cards in the final collection and they proved to be great sellers.